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Customer Relationship Management Aims Of The Study

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... Relationship Management. The order of the day is geared towards Customer Relationship Management and creating a rapport and OC among AT&T Customer Service managers' in the AT&T Network Services Customer Relationship Management Organization. customer relationship management programs and the sales performance. Customer Relationship Management (CRM) is increasingly gaining prominence among both academics and business and their payment schedules. Customer Relationship Management (CRM) is an integrated approach aimed at improving the customer's total experience. the customers and stresses on the word "relationship" in customer relationship management or customer relationship ...



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Sources list for CUSTOMER RELATIONSHIP MANAGEMENT AIMS OF THE STUDY:

Swift Ronald S. (2000), Accelerating Customer Relationships----Using CRM and Relationship Technologies. Prentice-Hall.
Customer Relationship Management

Don't get stuck in these customer satisfaction ruts. (2003) Report on Customer Relationship Management) Institute of Management & Administration, September 1. Retrieved July 9, 2004 from www.highbeam.com.
Customer Service

Don't get stuck in these customer satisfaction ruts. (2003) Report on Customer Relationship Management) Institute of Management & Administration, September 1.
"Irish Dude Ranch Vacations"

Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis

Stanley A. Brown(2000), Customer Relationship Management: A strategic Imperative in the world of e-Business. John Wiley & Sons Canada, Ltd.
Customer Relationship Management

 


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